Weekly Round-Up: 29th January
Posted January 29, 2010on:
My second round-up of the new year and already my last one for January. It seems that this month has flown by quite quickly!
Technology Acceptance Model (TAM)
Returning my attention to the evaluation of the Interactive Triptych Framework which I first blogged about in November has included the investigation of other evaluation concepts. One such concept which is discussed by Tsakonas and Papatheodorou (2006) is the Technology Acceptance Model (TAM). This model, which seeks to understand acceptance of computers systems, was first put forward by Fred D. Davis in 1989 with his paper- ‘Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology‘. It was later used by Thong, Hong and Tam in 2002 to understand user acceptance of digital libraries in their paper- ‘Understanding user acceptance of digital libraries: what the roles of interface characteristics, organisational context, and individual differences?‘
Thong, Hong and Tam state that TAM has been used frequently by researchers to explain and predict user acceptance in information technology. It is predominantly based on the belief that a person’s intention to adopt an information system is affected by two beliefs; the perceived ease of use and the perceived usefulness. Ease of use is commonly described as the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usefulness is defined as the extent to which a person believes using the tool or system will benefit their task performance.
It feels that the TAM system provides a manageable framework which can evaluate the main barriers to user acceptance; ease of use and usefulness. One difference between TAM and ITF is the absence of a performance attribute. The role of the evaluation period of the project will be to identify the most suitable framework to use when assessing the technological outcomes. Historically performance has been missing from similar research and would be required if a holistic approach was being sought. If the ITF is selected for ux2, one of the challenges will be to design a data gathering system (or systems) that can accurately and thoroughly investigate the performance aspect of digital libraries. This could include questionnaires, interviews, observation and web metrics.
One thing that the Thong et al. paper considered was the influence of individual differences and organisational context on user acceptance of digital libraries. External factors such as these are more difficult to control or change as they deal with the experience and knowledge of users and the accessibility/visibility of the system within the organisation. These factors can affect the perceived ease of use and perceived usefulness of a system and are therefore worthwhile investigating. Methodologies such as contextual enquiry have the potential to address these factors by understanding typical user groups to generate appropriate personas. This strengthens the argument for using this data gathering method in the project.
Well everyone has been talking about it for weeks (apparently) so as a curious non-apple user I thought I would tune in to see what the fuss was about. Turns out Apple went with one of my least favourite names for their new device but that aside the new device certainly looks interesting. I guess time will tell how successful it is but marketing it at the lower than expected price will certainly help. A lot of disappointment and scepticism (me included at times) was the general reaction to the new product but I’m told the reaction was similar for the iPhone and look at it now! If you want to read why the iPad will succeed from a usability perspective, check out the blog by Econsultancy.